Case study on indian furniture industry

IKEA also had to tweak its marketing strategy. But there was a problem - its local stores were not profitable. Targeting this segment helped IKEA project itself as an aspirational western brand. Helping them adopt new technologies meant higher cost, which would hurt business.

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IKEA decided to stick with low prices to remain in business. World comparison Furniture production. Capitalism without failure is like religion without sin. Business Climate - Among the other indicators: IKEA did well to adapt in China, although it took numerous changes to its strategies and more than 12 years for the company to become profitable in the Asian nation.

These local factories resolved the problem of high import taxes in China. Productive Factors Consumption of sawnwood and wood-based panels Forest resources and distribution of land Imports of wood-based panels and woodworking machinery India. By courage I mean all big corporations are ready to shift production, work with local sources, overcome legal requirements but not too many of them are ready to adapt a brand proposition that suits the level of development the market and consumer perception require.

IKEA built a number of factories in China and increased local sourcing of materials. Instead, FDI in retail, like in higher education, has been a non-starter, hopelessly mired in special-interest politics.

Each Country Report contains updated furniture statistics, tables, graphs and illustrated maps and information collected through interviews with top furniture companies and sector experts.

This could make its operations, especially distribution and logistics, a bit challenging. IKEA may face some India-specific challenges such as varying laws in different states ruled by different political parties.

The company made slight modifications to its furniture to meet local needs. Nonetheless, as the potential demand for foreign products is huge, imports are increasing at a very fast pace. It also assesses some lessons the company learnt in China that might be useful in India, where it plans to open its first store by and 25 stores in 10 to 15 years.

Instead, the company is using Chinese social media and micro-blogging website Weibo to target the urban youth. It understood early on that Chinese apartments were small and customers required functional, modular solutions. Furniture Consumption Furniture consumption by segment upholstered furniture, kitchen furniture, office furniture Per capita furniture spending in India compared to the average level for the High Income countries.

This was a massive change in strategy, as IKEA was targeting the mass market in other parts of the world. Domestic demand is largely satisfied by local production, as shown by the low import penetration ratio.

Yelena Zubareva The main challenge is to adapt: FDI in retail in India has been a non-starter, hopelessly mired in special-interest politics: For instance, the price of its "Lack" table has dropped to 39 yuan less than five euros at current exchange rates from yuan when IKEA first came to the Chinese market.

A onesize-fits-all approach is a rare reality. It learnt how to design its own furniture, bought raw material from suppliers in Poland, and created its own exhibitions. This category of customers has relatively higher incomes, is better educated and is more aware of western styles.

Business Model and Competitive Strategy of IKEA in India

The main problem for IKEA was that its prices, considered low in Europe and the US, were higher than the average in China The company realised this and started targeting the young middle-class population. Yelena Zubareva There is no formula for success that fits all marketing strategies when a global brand decides to try a new market, except perhaps unconditional acceptance and responsiveness to changes.

IKEA identified the strategic challenges and made attempts to overcome them. He began by selling pens, wallets and watches by going door to door to his customers. When he started selling his low-priced furniture, his rivals did everything to stop him.

Local suppliers were banned from providing raw material and furniture to IKEA, and the company was not allowed to showcase its furniture in industry exhibitions. There always will be local manufacturers who will have a lower cost structure.

The delay in policy-making at the state level could be even longer. July 21, Executive Summary: IKEA is a strong brand that understands that growing globally requires sacrifices and innovation from global teams, and they are ready to listen, respect and learn from the local environment.

Country Rankings Who are the top furniture companies, where are they, what do they do? IKEA also adjusted its store location strategy. Story Couching tiger tames the dragon This case study analyses how IKEA adapted its strategies to expand and become profitable in China.Case study furniture industry 1.

CASE STUDY OF LEAN IMPLEMENTATION IN FURNITURE INDUSTRY Background: Client is a leading furniture company in the city of Chennai and part of a leading business house in Southern India.

Furniture Industry In India As ofXiameter accounted for 40% of Dow's US$ 6 billion annual sales. Antifoams, blends, and resins were added to the Xiameter product catalog and were made available in over countries.

This case study analyses how IKEA adapted its strategies to expand and become profitable in China. It also assesses some lessons the company learnt in China that might be useful in India. “India Furniture Market Forecast and Opportunities, ” has evaluated the future growth potential of India’s furniture market and provides statistics and information on market structure, and consumer behavior trends.

The report includes India furniture market projections and demand forecasting. According to “India Furniture Market Forecast & Opportunities, ”, the country’s furniture market is projected to grow at a CAGR of around 26% during Home furniture segment is the leading contributor, followed by office and institutional segment.

Indian Furniture Industry 3 Appendix 11 A report by KPMG for IBEF Furniture According to a World Bank study, the organised furniture industry is expected to grow by 20 per cent every in India, some types of wood are also imported, in case the domestic supply is inadequate.

Popular wood types used.

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Case study on indian furniture industry
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